Bring me the horizon
AR, print, and iBook come together to create an interactive experience for fans.
Bring Me The Horizon is one of my favorite bands! They don't come to my state very often so anytime they are in surrounding states, I'm there! I bought tickets a year before they were about to head to Vegas. The last time I saw them was an incredible experience, and I wanted to make sure I got that again.
Then, a year later, I realized that the concert was coming up and I had forgotten all about it till now! That was a problem I immediately noticed, and I asked myself one question. What if, there was an interactive experience linked with buying concert tickets? That way, the fan could experience something well before the actual concert!
I created a 3-part experience that worked together: AR features, a poster, and an iBook. I wanted the experience to engage the fan and get them pumped for their concert. I brainstormed a few ways I wanted to do this.